Data Privacy Agreement

This data privacy agreement provides information on what happens to your personal data when you visit our website. Personal data is all of the information concerning your person or which can be used to personally identify you.

1.    Overview

Marché Restaurants Schweiz AG takes protecting your personal data very seriously. We treat personal data confidentially and in line with the statutory data privacy regulations as well as this data privacy declaration.

The subjects of data privacy and data security often cause uncertainty and questions when using online offerings. In order to make sure that you feel safe and comfortable when visiting our website, we would like to inform you about how we use your personal data. The following data privacy provisions aim to provide you with information on how we deal with collecting, the use of and passing on your personal data.

2.    Responsibility for data processing

Marché Restaurants Schweiz AG, Industriestrasse 28, 8305 Dietlikon (hereinafter “Marché”) is responsible for this website.

 

3.    What is personal data

Personal data is information about personal or factual relationships for a determinable or specific private individual. Personal data includes, for example, your first name/surname, your address, your phone number and your date of birth.  

Information which can neither by directly or indirectly linked to you, for example the number of users on a page or the popularity of individual websites does not constitute personal data. This anonymized data is exclusively used for statistical purposes and to optimize the website.

 

4.    Dealing with personal data

We attach great importance to protecting your privacy. We use information that we obtain and save during your visit to our website for internal purposes and to improve the design of our website. We only save the IP address provided by your web browser for a certain period in order to ascertain, delimit and rectify errors or disruptions (for example attacks on our web server). After this period has expired, we delete or anonymize the IP address. No personal user profiles will be created. Data concerning private individuals or individual behavior will not be collected.

 

5.    Processed data

a.    Provision of the website and creation of log files

When our website is called up, the site’s provider automatically collects and saves information in so-called server log-files, which your browser transfers to us. These are:

-       Browser type and browser version

-       Operating system used

-       The user’s Internet service provider

-       The host name of the accessing computer

-       Date and time of the server enquiry

-       The user’s IP address

This data cannot be allocated to any specific person and this data is not merged with other data sources. The log files are saved in order to ensure the website’s functionality and to guarantee the security of our IT systems.

 

b.    Use of cookies

When visiting our website, information may be stored on your computer using cookies, for example to recognize the visitor’s preferences and to allow the corresponding optimum design of the website. This helps us, for example, to make navigation easier and to make sure the site is very user friendly. Cookies are text files which are saved on the visitor’s hard drive when they visit a website. They are not harmful for your computer and cannot be viewed by third parties. They allow information to be kept for a certain period and to identify the user’s PC. If our cookies are accepted, these remain on your computer for 30 days unless you delete them prior to this.

You can prevent cookies from being saved by setting your browser settings to “Do not accept cookies”. You can also set up your browser so that this asks you for your agreement prior to cookies being set. Finally, you can also delete cookies that have been set. However, please note that in this case you may not be able to fully use all of this website’s functions. If necessary, you may have to re-activate opt-out cookies that have already been set after the cookies have been deleted.

You can deactivate the use of cookies by third-party providers by visiting the deactivation page of the “Network Advertising Initiative” and performing the corresponding set-up there. - Settings at the “Network Advertising Initiative”  - http://www.networkadvertising.org/managing/opt_out.asp

 

c.    Use of Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter “Google”). Google Analytics uses so-called “cookies”, which are saved on your computer and which allow your use of this website to be analyzed. The information concerning your use of the website generated by the cookie is generally transferred to and saved on one of Google’s servers in the USA.

In order to ensure anonymized collection of the IP address (so-called IP-masking), Google Analytics has been extended by the setting “anonymizeIP” on this website. The full IP address will only be transferred to Google’s servers in the USA and shortened there in exceptional cases. Google will use this information in order to evaluate your use of the website, in order to compile reports concerning the website activity, and in order to provide other services associated with website use and Internet use and provide these reports to us.

The IP address transferred from your browser as part of Google Analytics will not be merged with any of Google’s other data. Google will only transfer this data to third parties as a result of statutory requirements or as part of contract data processing. Under no circumstances will Google connect your data with other data collected by Google.

By using this website you declare that you agree to Google using the data collected concerning you being used as described above and for the purpose described above. You can prevent cookies being saved by adjusting your browser software’s settings accordingly. In addition, you can prevent data being collected and processed by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

You can find additional information on the terms and conditions of use and data privacy here: https://www.google.com/analytics/terms/us.html or here https://policies.google.com/?hl=en

d.    Use-based online advertising

This website collects and processes information on your use behavior. We use this data to provide you with interest-based advertising to be able to offer you added value. A cookie is stored on your computer in order to record you use behavior. In order to optimize advertising based on your use interests, we use various tools either permanently or temporarily and work together with various providers. This information is stored using a pseudonym, so that, as a rule, no personal identification is possible. You can prevent cookies from being saved by setting your browser settings to “Do not accept cookies”. You can also set up your browser so that this asks you for your agreement prior to cookies being set. Finally, you can also delete cookies that have been set. However, please note that in this case you may not be able to fully use all of this website’s functions. If necessary, you may have to re-activate opt-out cookies that have already been set after the cookies have been deleted. We use various tools and providers to record data to provide use-based online advertising.

Tool

Data privacy information from the provider and opt-out 

Google Adwords Conversion

https://support.google.com/adwords/answer/1722022?hl=en

https://www.google.com/settings/u/0/ads/authenticated?hl=en

Google Dynamic Remarketing

https://policies.google.com/privacy?hl=en&gl=en

https://www.google.com/settings/u/0/ads/authenticated?hl=it

Google Analytics

https://policies.google.com/?hl=en&gl=en

http://www.google.com/analytics/terms/en.html

https://tools.google.com/dlpage/gaoptout?hl=en

https://support.google.com/chrome/answer/95464?hl=en

Google Doubleclick

https://policies.google.com/privacy?hl=en&gl=en

https://www.google.com/settings/u/0/ads/authenticated

Microsoft Bing Ads

https://privacy.microsoft.com/en-en/privacystatement  

http://choice.microsoft.com/en/opt-out

Adwebster

http://adwebster.com/Pages/about/Data-Protection-Policy.aspx

http://adwebster.com/Pages/about/opt-out.aspx

Crazy Egg

https://www.crazyegg.com/cookies

https://www.crazyegg.com/privacy

Criteo

http://www.criteo.com/en/privacy/

Facebook

https://www.facebook.com/privacy/explanation

https://www.facebook.com/login.php?next=https%3A%2F%2Fwww.facebook.com%2Fsettings%2F%3Ftab%3Dads

https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen

 

Retargeting

We cooperate with advertising partners based on retargeting technologies. We use these technologies to make the Internet offering more interesting for you. This technology allows us to approach Internet users who have already shown their interest in our website and products on our partners’ websites via interest-based advertising. This advertising is added to our partners’ websites on the basis of cookie technology or anonymized user recognition and an analysis of previous use behavior. As a rule, this form of advertising is performed anonymously, no personal data is saved without your permission, and no use profiles are linked to your personal data. In order to place target-group specific and interest-based advertising on websites within our advertising network, we use Criteo (Criteo SA, Rue Blanche, 75009 Paris, France). The cookies or user recognition used for this purpose do not allow any information about your person and your IP address is not saved. You can prevent retargeting by Criteo on the browsers you use by following the instructions at http://www.criteo.com/en/privacy. Please note that an opt-out cookie is set in this case.

e.    Use of social media plug-ins

You can find a link to Facebook, a social media network, on our website. This is a plug-in that is not provided by the provider. The button to the social media network is only a link to the social media network including the transfer to the sharing website. No user data is transferred from the website to the social media network. If you are already logged in to the corresponding social media service when you click on the button, this will be recognized in the dialog to share the website, so that you can share the content directly. If this is not the case, you will be asked to log-in to the social media network. From this time on, you will be on the social media network’s website.

When you click on the Facebook button, you reach the Internet presence provided by Facebook Inc., 11601 S. California Ave, Palo Ave, CA 04304, USA. You can find information about the collection, storage and use of your data by Facebook in the provider’s data privacy policies: https://www.facebook.com/about/privacy/

f.     Form pages

You can contact us concerning various issues using our website. Depending on your reason for contacting us, different data is requested in the form. Providing personal information such as term of address, first name, surname, telephone number and e-mail address is mostly mandatory to allow the contact to be created and to address you personally. You can state the restaurant when using the feedback form. All of the personal data provided when performing this activity is used exclusively to execute this activity. The personal data is deleted after the activity ends.

g.    Links

Links to other providers are provided purely as a service. Marché Restaurants Schweiz AG has not reviewed the websites connected to this site via these links and is not responsible for their content or privacy policies. Links to other websites lead to you leaving our website. The linked websites are not controlled by Marché Restaurants Schweiz AG. Marché Restaurants Schweiz AG does not guarantee or assume any liability for webcasting and other forms of networking with third-party websites. These are used at your own risk and without our authorization.

 

6.    Data processing

a.    Permission-based data processing

If you have issued a separate permission, corresponding processing is performed based on Article 6 (1) a of the GDPR. You can revoke your permission at any time without this affecting the legality of any processing previously performed. If your permission is revoked, we will discontinue the corresponding data processing.

Separate permission can be provided on our website for the following services: Prize draws, competitions and similar activities – We permanently or temporarily offer the possibility of participating in prize draws, competitions and similar activities via our website. In order to process these activities, personal data such as your e-mail address, term of address, first name, surname, address and any other data which may be required to process the activity may be collected. All of the personal data provided when performing this activity is used exclusively to execute this activity, for example for the prize draw, to inform the winner(s) and to send the prize(s). The personal data is deleted after the activity ends. We attach great importance to protecting your privacy.

Newsletter

You can subscribe for our free newsletter via our website. The newsletter includes news, activities, competitions and more. We need the following information for your subscription to our newsletter:

E-mail address (for sending the newsletter)

Term of address, first name, surname (personalized contact in the newsletter)

Date of birth (voluntary, for sending a birthday mail)

Interests (voluntary, for sending interest-based newsletters)

You only receive this newsletter if you actively register for this service via a so-called double opt-in. You can unsubscribe from the newsletter at any time. To do so contact us directly or via the link “unsubscribe from newsletter” which is included in every newsletter.

b.    Data processing to comply with legal obligations

We process your data in order to be able to comply with our legal obligations. This data processing is performed based on Article 6 (1) c of the GDPR.

c.    Data processing to protect vital interests

We process your data in individual cases to protect your vital interests, for example to be able to provide an evacuation list to evacuation personnel in emergency situations. This data processing is performed based on Article 6 (1) d of the GDPR.

d.    Data processing for marketing purposes

We process your data for direct advertising purposes, in particular for sending e-mails customized for your trip with information and special offers for everything to do with your trip or for own marketing purposes such as advertising contacts or market analyses. Data is processed based on the current Swiss Data Privacy Act. Everybody has their own personal right to reject this processing, exercising this right leads to processing for direct advertising purposes being terminated. You can reject direct advertising at any time by sending an e-mail to marketing@marche-restaurants.ch. If data is only stored for direct advertising purposes, this data will be deleted after a rejection is submitted.

 

7.    Data recipients

We only send your data to third parties (such as promotion partners) to the extent that there is authorization under data protection law to send this data. What is more, we can also pass on your data to external service providers (such as IT service providers, printing service providers or companies which destroy or archive data) which support us in data processing as part of contract data processing and which strictly follow our instructions.

All of the data processors only receive personal data to the extent that they have authorized data processing and data use, or they only receive this data for the period required in order to provide the services. We will not sell your personal data to third parties or otherwise market this. We do not pass data on to parties who are not involved. This does not apply if we have a statutory requirement to disclose and transfer data or if a court ruling demands this.

 

8.    Data security

In order to ensure that data is transferred securely, it is transferred via a secure TLS connection. Unauthorized third parties thus cannot read your data while it is being transferred. You can recognize the TLS-protected pages in that the address does not start as usual with http://, but with https://. In addition, most browsers show a lock symbol and/or the word “secure”.

 

9.    Your rights

a.    Right to information/deletion

Affected persons are entitled to information on the personal data relating to them and to the correction of inaccurate data or to deletion to the extent that one of the reasons stated in Article 17 of the GDPR is present, for example if data is no longer required for the purposes being pursued. In addition, there is a right to processing being restricted if one of the reasons stated in Article 18 of the GDPR is present and, in the cases stated in Article 20 of the GDPR, the right to data transferability.

b.    Right of opposition

If data is collected based on Article 6 (1) e or f, the affected person has the right to submit an objection to processing at any time based on reasons resulting from their specific situation. We then no longer process personal data, unless there are verifiable, mandatory reasons meriting protection for processing which outweigh the interests, rights and freedoms of the affected person, or if processing serves to assert, exercise or defend legal claims.

c.    Complaints to the supervisory authority

In the event that data privacy is violated, you have a right to complain to the Federal Data Protection Commissioner.

 

10. Questions on data privacy

If you have any questions concerning data privacy, please contact our data protection officer: Marché Restaurants Schweiz AG, Data Protection Officer, Industriestrasse 28, 8305 Dietlikon.

 

Dietlikon, May 2018